The Power of Social Media: One Person Can Reach Thousands

The Power of Social Media: One Person Can Reach Thousands

What happens when one person has the right tools, the right support, and the confidence to tell their community’s story? A lot. For municipalities and local community organizations, social media has become one of the most direct ways to reach residents. It can help a town share important information, promote programs and events, highlight local people and businesses, respond to questions, and create a stronger sense of connection between residents and the places they call…
Read More
Solar Para Todos – What Worked, What Didn’t, And Why

Solar Para Todos – What Worked, What Didn’t, And Why

Solar Para Todos (“Solar for All” in Portuguese and Spanish) was a program designed to bring the benefits of solar energy to income-eligible residents of Framingham, MA, with a focus on Portuguese- and Spanish-speaking communities. As the two-year program came to a close, MassEnergize Communications Associate Oceana Ding sat down with Program Manager Fabiane Gonçalves to reflect on its successes, challenges, and lessons learned from two years of community outreach. Here’s what Fabiane had to…
Read More
New Analysis Reinforces the Power of Community-Led Climate Action

New Analysis Reinforces the Power of Community-Led Climate Action

For years, we've believed that one of the most effective ways to accelerate clean energy adoption isn't simply through new technology or financial incentives - it's through people. When neighbors share their experiences. When trusted local volunteers answer questions. When communities create spaces for learning and encouragement. Those conversations help turn curiosity into action. Now, new independent research provides evidence that reinforces that belief. Looking at the Data Professor Zana Cranmer of Bentley University recently conducted…
Read More
Serious Fun: How Games Can Change the Climate Conversation

Serious Fun: How Games Can Change the Climate Conversation

When we talk about climate change, we usually picture reports, data, or policy debates — not dice, cards, and laughter. Yet for Janot Mendler de Suárez, play is one of the most powerful tools we have for learning, connecting, and creating change. A founding member of the Pardee Center Task Force's initiative: Games for a New Climate, Janot has built an extraordinary career helping people turn complex challenges — from water resilience to social protection…
Read More