communication – MassEnergize

Newsclimate, climate action, communication, community, social media

The Power of Social Media: One Person Can Reach Thousands

By Sophia Bacanurschi Sep 29, 2026

What happens when one person has the right tools, the right support, and the confidence to tell their community’s story? A lot. For municipalities and local community organizations, social media has become one of the most direct ways to reach residents. It can help a town share important information, promote programs and events, highlight local people and businesses, respond to questions, and create a stronger sense of connection between residents and the places they call…

Environmental Justice, Newsclimate, climate action, communication, community, data analysis

Solar Para Todos – What Worked, What Didn’t, And Why

By Oceana Ding Sep 09, 2026

Solar Para Todos (“Solar for All” in Portuguese and Spanish) was a program designed to bring the benefits of solar energy to income-eligible residents of Framingham, MA, with a focus on Portuguese- and Spanish-speaking communities. As the two-year program came to a close, MassEnergize Communications Associate Oceana Ding sat down with Program Manager Fabiane Gonçalves to reflect on its successes, challenges, and lessons learned from two years of community outreach. Here’s what Fabiane had to…

Newsclimate, climate action, communication, community, data analysis

New Analysis Reinforces the Power of Community-Led Climate Action

By Jo Jagger Jun 22, 2026

For years, we've believed that one of the most effective ways to accelerate clean energy adoption isn't simply through new technology or financial incentives - it's through people. When neighbors share their experiences. When trusted local volunteers answer questions. When communities create spaces for learning and encouragement. Those conversations help turn curiosity into action. Now, new independent research provides evidence that reinforces that belief. Looking at the Data Professor Zana Cranmer of Bentley University recently conducted…

Newsclimate, communication, misinformation

Cutting Through the Noise: How to Stop & Spot Climate Misinformation

By Natalie Hoang Feb 27, 2026

Have you ever seen a misleading post claiming heat pumps are “a scam,” or a screenshot insisting EVs are worse for the environment than gas cars? Maybe it was a video clip that felt convincing, until you realized it was edited or taken out of context. These examples of misinformation matter because they directly influence how people weigh risk and assess credibility when making critical decisions about purchases or behaviors. A single false claim can…