The Power of Social Media: One Person Can Reach Thousands

The Power of Social Media: One Person Can Reach Thousands

What happens when one person has the right tools, the right support, and the confidence to tell their community’s story? A lot. For municipalities and local community organizations, social media has become one of the most direct ways to reach residents. It can help a town share important information, promote programs and events, highlight local people and businesses, respond to questions, and create a stronger sense of connection between residents and the places they call…
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Solar Para Todos – What Worked, What Didn’t, And Why

Solar Para Todos – What Worked, What Didn’t, And Why

Solar Para Todos (“Solar for All” in Portuguese and Spanish) was a program designed to bring the benefits of solar energy to income-eligible residents of Framingham, MA, with a focus on Portuguese- and Spanish-speaking communities. As the two-year program came to a close, MassEnergize Communications Associate Oceana Ding sat down with Program Manager Fabiane Gonçalves to reflect on its successes, challenges, and lessons learned from two years of community outreach. Here’s what Fabiane had to…
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New Analysis Reinforces the Power of Community-Led Climate Action

New Analysis Reinforces the Power of Community-Led Climate Action

For years, we've believed that one of the most effective ways to accelerate clean energy adoption isn't simply through new technology or financial incentives - it's through people. When neighbors share their experiences. When trusted local volunteers answer questions. When communities create spaces for learning and encouragement. Those conversations help turn curiosity into action. Now, new independent research provides evidence that reinforces that belief. Looking at the Data Professor Zana Cranmer of Bentley University recently conducted…
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Cutting Through the Noise: How to Stop & Spot Climate Misinformation

Cutting Through the Noise: How to Stop & Spot Climate Misinformation

Have you ever seen a misleading post claiming heat pumps are “a scam,” or a screenshot insisting EVs are worse for the environment than gas cars? Maybe it was a video clip that felt convincing, until you realized it was edited or taken out of context. These examples of misinformation matter because they directly influence how people weigh risk and assess credibility when making critical decisions about purchases or behaviors. A single false claim can…
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Serious Fun: How Games Can Change the Climate Conversation

Serious Fun: How Games Can Change the Climate Conversation

When we talk about climate change, we usually picture reports, data, or policy debates — not dice, cards, and laughter. Yet for Janot Mendler de Suárez, play is one of the most powerful tools we have for learning, connecting, and creating change. A founding member of the Pardee Center Task Force's initiative: Games for a New Climate, Janot has built an extraordinary career helping people turn complex challenges — from water resilience to social protection…
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Solar Para Todos – Solar For All in Framingham, MA

Solar Para Todos – Solar For All in Framingham, MA

MassEnergize is excited to unveil its "Solar Para Todos" initiative, a collaboration with the Christa McAuliffe Center at Framingham State University and Energize Framingham, designed to reduce the energy burden of Framingham's residents with the power of solar energy. This program aims to bridge the gap in clean energy access, focusing particularly on the Portuguese and Spanish-speaking communities.  Supported by a two-year grant from the Massachusetts Clean Energy Center, Solar Para Todos aims to offer…
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Empowering Elders in the Face of Climate Change

Empowering Elders in the Face of Climate Change

Empowering Climate Resilience for Elders, a groundbreaking initiative at the forefront of tackling the escalating challenges of climate change within Metrowest communities, is making significant strides. Funded in part by a grant from the Metropolitan Area Planning Council (MAPC), and being implemented by MassEnergize, this project was conceived by Abigail Shute and Julie Gagen, the Sustainability Managers of the Towns of Wayland and Weston respectively.  MassEnergize was selected because of our extensive experience in working…
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