Campaign Landing Page

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Do you need support for a residential outreach campaign to engage more members of your community? MassEnergize offers a variety of support services to ensure that your community outreach campaign is as effective and successful as possible. We offer consultation services, customizable digital campaign tools to help you track campaign metrics, marketing and social media tools, as well as direct hands-on support to assist you in running your residential engagement campaign.

For more information on how MassEnergize can support your campaign needs, please contact us! [button?]

We can help you design your outreach campaign:

  • Identify campaign focus, goals, metrics, partners
  • Train community volunteers and others
  • Deploy evaluation and measurement tools
  • Develop community surveys

We can provide you a customized digital platform with a dedicated campaign page

  • Promote actions and events
  • Share testimonials
  • Track engagement
  • Web hosting and IT support

We can help you with professional marketing expertise and collateral:

  • Identify and utilize outreach channels to amplify impact
  • Develop digital media: social media led by volunteers, paid digital
  • Develop print and other collateral
  • Using town channels

Public Images – Banners, yard signs

  • Newsletter content
  • Focus groups
  • Campaign management
  • Dedicated staff to coordinate campaign
  • Support volunteers and town/city staff
  • Coordinate local resources and marketing efforts
  • Procurement

MassEnergize is currently running three residential outreach and engagement campaigns in the Metrowest Region.

plugIN Metrowest

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plugIN” is a community outreach campaign to reach, inform, and encourage MetroWest residents (in Acton, Wayland, Framingham, and Natick) to shift away from fossil fuels that contribute to global warming and transition to electrification. It specifically focuses on rooftop solar, community solar, and heat pumps (that both heat and cool homes). plugIN is led by municipal sustainability managers and volunteers from the four communities, with the help and support of MassEnergize.

MassEnergize support for the plugIN Metrowest campaign includes:

  • Campaign conceptualization and design
  • Applications for and successful solicitation of funding
  • Campaign management with a dedicated MassEnergize Campaign Manager
  • Marketing and design support including social media, video testimonials, etc
  • Creation of dedicated campaign website
  • Survey tools, focus groups, to gauge residential interest and drive marketing decisions
  • Collection of campaign metrics
  • Campaign evaluation

Visit the plugIN Metrowest campaign site.

For more information, contact Aimee Powelka, Campaign Manager

Empowering Climate Resilience for Elders

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Empowering Climate Resilience for Elders is a groundbreaking initiative addressing the escalating challenges of climate change (particularly heat) within five Metrowest communities (Ashland, Framingham, Natick, Wayland, and Weston). Funded in part by a grant from the Metropolitan Area Planning Council (MAPC), and being implemented by MassEnergize, this project was conceived by Abigail Shute and Julie Gagen, the Sustainability Managers of the Towns of Wayland and Weston respectively. MassEnergize was selected to manage the campaign because of our extensive experience in working to build climate resilience across the MetroWest, alongside our strong connections with climate leaders in the region.

The summer of 2023 was a stark reminder of the growing threat of climate chaos. Record-breaking temperatures swept across regions, turning cities into heat islands and pushing the mercury to alarming levels. Elders, often grappling with health, mobility, and socio-economic challenges, found themselves disproportionately affected. The sweltering heat not only posed immediate health risks but also intensified feelings of isolation and discomfort.

The Empowering Climate Resilience for Elders campaign is poised to build long-term resilience and adaptability among elders in Ashland, Framingham, Natick, Wayland, and Weston. To meet the diverse needs of each municipality, the project will identify and train Elder Climate Liaisons who will serve as vital points of contact and communication across communities, helping to identify needs and direct resources to enhance resilience.

MassEnergize support for Empowering Climate Resilience for Elders includes:

  • Campaign management with a dedicated MassEnergize Campaign Manager
  • Close collaboration with Councils on Aging in each town
  • Survey tools, focus groups, to gauge residential interest and solicit involvement
  • Collection of campaign metrics
  • Campaign evaluation

For more information, of if you are interested in becoming an Elder Climate Liaison, please contact: Thais Pinheiro, Campaign Manager

Additional resources:

Application to become an Elder Climate Liaison (link to PDF)

Solar Para Todos

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Solar Para Todos (‘Solar for All’ in Portuguese and Spanish) is a residential engagement campaign to bring the benefits of community generated solar energy to income- eligible residents of Framingham, MA. The campaign focuses on the low-income Portuguese and Spanish speaking communities, many of whom are renters. The program employs and trains local Framingham residents as “clean energy ambassadors” to conduct outreach campaigns in their neighborhoods, designed to reduce residents’ energy burden via participation in community solar, while building clean energy awareness within their community. Local high school students in conjunction with the Christa McAuliffe Center for Integrated Science Learning at Framingham State University help extend the knowledge and awareness of clean energy in their own communities, resulting in community empowerment across generational, cultural, and linguistic lines.

MassEnergize support for the Solar Para Todos campaign includes:

  • Campaign conceptualization and design
  • Applications for and successful solicitation of funding from the Massachusetts Clean Energy Center
  • Campaign management with a dedicated MassEnergize Campaign Manager
  • Recruitment and training of local “clean energy ambassadors”
  • Marketing and design support
  • Creation of dedicated campaign website in collaboration with Energize Framingham
  • Collection of campaign metrics
  • Campaign evaluation

For more information please contact: Thais Pinheiro, Campaign Manager

Additional resources: (hide until ready)

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